Sunday, April 22, 2018

Let's Greet each other "Love you"



Let's greet each other with "Love you" instead of Good morning / Good afternoon !, said this Multi crore business man who doesn't remember what his company's turn over is.  According to him Love makes life worth living and when we love our work and people, life becomes beautiful.
Each sentence that he spoke was distilled lessons on entrepreneurship.
He narrated how he started his career as a sales person and encountered boards on all places which said “No Dogs and Salesmen allowed” . That’s when he realized the importance of grooming and dressing up in style when in business. Later , he wanted to set up a business along with a partner and took up a 200 sqft space in prime part of Chennai to start a restaurant. Unfortunately, that flopped when the owner of the building said there is no chimney for the kitchen . With whatever remaining money and when the partner left, the only option was to start a tailoring unit at the space. He hired a tailoring master and two machines. With no background in tailoring or fashion industry and with only passion as an investment, the Fashion guru, Vijay set off the journey of Derby Jeans. He spoke about how he devised disruptive marketing techniques in those days and worked 17-18 hours in a day. He took care of his customers and understood them well to create a brand Derby Jeans community what we hear today. The two tailoring machines then became 20, then 100 and business flourished. Being a first generation entrepreneur himself, he understands the importance of an entrepreneur in society and believes that entrepreneurs are the most important people in any society because they empower lives. He spoke about how attitude shapes behavior and how cultivating good habits are important for an entrepreneur. He stressed the importance of having clear goals and vision in business and the importance of quality in every aspect of business is the primary job of every entrepreneur.
He has set a goal of creating 1000 first generation entrepreneurs through his Derby Jeans community outlets in different parts of the world thereby making India a global fashion destination .
It is easy to become a businessman with profitability as the focus but entrepreneurship is not just about profitability but about how many lives we touch through our venture.
He also gave some tips on success and on the importance of five point definition which is prosperity , health , love , happiness and spiritual fulfillment.
I wish Vijay Kapoor a great journey ahead in his dream of making a mark in the world of fashion!  Glad to have met and interacted with this iconic businessman.

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