I was browsing the TV channels on a lazy afternoon and
just out of curiosity , started counting the number of hair oil advertisements .To my surprise, I
counted 12 different types of hair oil /capsules within an hour of TV
watching. Of late, the number of
advertisements which claim to give you long hair and treat all your hair
related problems has increased.
Very interesting! ....Is it suddenly that people started having
hair –related problems? Or is it because they suddenly became so conscious
about their hair? To be frank, some of these ads are hopeless. I
saw one, in which the female model claims that ,it’s the “birth right” of women
to have long hair and no man can question her or harm her based on that. The
worst part, the oil claims to make you assertive of your female rights!My god! I never knew , having long hair would actually
help you become “stronger” !
Those who have seen me some years back will
remember that I had real long hair and now , got it cut short , after I started
losing considerable hair due to hormonal imbalance in post-delivery phase. I
think , these are just natural processes and nobody can stop these with some
“magical” oil which will change your hair growth in 10 days or six weeks! And
yes, I don’t think having long hair or short hair has any impact on one’s mental strength.
Any physician would agree to the fact that hair is a tissue
made out of dead cells of the body and the external texture and growth of the hair
is dependant greatly to the internal condition of your body. But why then this
howl over all these hair oils??
To be more scientific, I had read more about coconut oil (thanks
to a radio pgm of Coconut development board, a show which I hosted!) and you
know something? Pure coconut oil is the best conditioner and it’s the only oil
which actually penetrates easily deep into the hair roots. This is the truth
and fact, whatever the different hairs
oils claim is just a marketing gimmick.
Well, I know that you must be already aware of the above
facts. But do you know what exactly makes one buy these hair oils and what harm
it can create to the next generation?
People buy these products when they suddenly feel that they
“don’t possess” something which they ought to, in order to survive in this
society. It is just their underlying lower self esteem
and inferiority complex, which is in turn a by-product of deliberate
advertising by these companies. To be precise, these companies survive just by
bringing out the inferiority complex and encashing them. Just rewind some ten
years back whether these types of hair oils were existent? Were people bothered
about their hair? (may be they were bothered, but they chose coconut oil or some natural oils..) In a research study by one of my most respectable faculty
in Cochin university (He is now a professor in IIM) , it was found that the
personality factors like self esteem had a significant relationship to the time and money spent
on make-up items.
Infact, its not just hair oil, a whole range of “self
esteem” products are actually creating a generation of human beings who may become very poor in their self
esteem. Hence , in future, our sons and daughters will have to wear heavy make-up ,have their hair straightened or
coloured , use fairness cream, use the
costliest deodorant and atleast ten such items before they even step out of
their house. If any one item is missing, the guy/girl feels so uncomfortable
that in the long run, they may lose their self-confidence and start feeling that they can work properly
only when they have the support of these items!
Now, you might be wondering whether I don’t use any of these
products. Of course I do use some products,
but definitely no hair oil which claims large results and no fairness creams
(my husband says , it would be a great challenge for a fairness cream if I am
using it!). But I make sure that even if
these are not there, I don’t lose my self- confidence!
Adieu ..for now